1. Marc Andressen, an undergraduate student at UIUC, developed a windows system browser called:
a) Internet Explorer
b) Netscape
c) Mosaic
d) Firefox
2. Placing advertisements on page that have relation to the content of the page is ___________ targeting.
a) Demographic
b) Contextual
c) Daypart
d) Affinity
3. Out of all the online search engines, _________ is the only search engine that is gaining users instead of loosing them.
a) MSN/Windows Live
b) Yahoo
c) AOL
d) Google
4. Which of the following best describs click fraud?
a) When someone buys an online advertisement with over drawn credit card
b) Computer bots that imitates users and clicks on advertisements to raise prices
c) Network fetches a fresh copy of data for each request
d) When a user clicks an advertisement on accident
5. CPM stands for:
a) Cost per thousand
b) Cost per million
c) Cost per hundred
d) Cost per billion
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