Thursday, February 19, 2009

A Website Critique

I chose to compare Southern Illinois University Carbondale(SIUC) School of Journalism and Medill at Northwestern University (NWU).

Aesthetics
SIUC - The colors are all different shades of blue. It has a three column format navigation. You have to scroll down to see the entire page. This website has a very proffesional look, but I think medical when I see it.

NWU - Black and white are the main colors. They highlighted the website with neon colors. There is a flash picture slideshow of students and programs at NWU. It is a C format navigation. You can see the whole page without having to scroll down. Aesthetically it looks very modern and has an Apple iPod feel to it.

Navigation (Easy of use)
SIUC - I would say on a rating of 1 to 10 the website has about a 6 rating. The problem is there is so much text on the page it takes a while to riffle through it. Having to scrool down to find things also make the site complex.

NWU - It has pretty simplistic navigation. There isn't too much text. I would give this navigation a 9 rating.

Information quality and extent
SIUC - It has a lot of information, but finding it can be an issue. The main five topics are About, Academics, Jobs, News and People at top. Although, there is a lot more categories sporadically in the three columns.

NWU - There is a lot of information and it easy to find. The categories are Home, About Medill, Admissions, Journalism, Integrated Marketing Communication, Students, Student Work, Alumni, Faculty, Employment, Thought Leaders, Medill It, Medill Merchandise, Midell Cherubs, Northwestern University, and Qatar Campus. All the categories can basically be found in the left column.

Overall Verdict
SIUC - The site should be more simplistic, especially when it comes to navigation. Plus, there is far too much text on each page you visit, it's information overload. The colors also should relate more to their target audience, which are current students and prospective studnets. I feel that it gives off a medical look, when it is suppose to give off a journalism and advertising vibe.

NWU - I feel like it is directed perfectly to journalism and advertising students. The only suggestion I have is to have the site have more correlation to Northwestern. Maybe they should use more purple, since that is the school's color. Other than that, I really like this website.

Web addresses:
http://journal.siu.edu/
http://www.medill.northwestern.edu/


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